Lufthansa corporate identity pdf free

Redesign of lufthansa corporate identity european newspaper. Lufthansa introduces 3 types of fares in economy class for domestic passengers the fares for each of these class is based on the service provided will be for domestic passengers and passengers within europe and does not impact fliers out of india. In the lufthansa group, this means efficient and transparent structures and processes as well as open and precise corporate communications, which have a particularly high priority. Rated as one of top 10 safest airlines, awarded as one of the top 10 airlines of 2014, and is the largest airline in europe member of star alliance as of may 199.

Dlh, as it was known, was germanys flag carrier until 1945 when all services were terminated following the defeat of nazi germany. Bold can also be used for highlights in body copy and tables. In flight companies, traveling around the world can be compared to the concept of 3d. Southwests image was carefully crafted through a powerful corporate culture, and is now reflected. It opts for a corporate blue that comes straight out of a late. Since the airline hired aicher to give the company a new corporate image its. Best ways to book lufthansa business class using points step. Designidentity designvisual identitysas airlineslogo guidelines. Southwest airlines has managed to develop a brand image reflective of its corporate mission and goals statement unlike any other national airline. The font is a commercial one and you can purchase and download the font here. Nov, 2018 lufthansa 2018 rebranding colour palate mood board airline branding. Brand manual corporate identity guidelines pdf download. If youd like to book lufthansa business class without the carrierimposed surcharges, united mileageplus is an excellent choice.

Lufthansas free corporate bonus programme offers companies an enormous range of attractive awards from free flights to upgrades and offers from many different cooperating partners. Click download or read online button to corporateidentity manuals book pdf for free now. Furthermore, brand identity definition is no longer a oneway street, and it cant solely rest on visual aspects either. Head of corporate international relations and government affairs lufthansa group. Code of conduct lufthansa group investor relations. Despite the celebrated corporate identity that aicher made for lufthansa and the longevity that his designs have had, from the introduction of the helvetica typeface for the logo to the boldness of the yellow colour, he has said afterwards. In combination with our parent companys new design specifications, this creates. This is a rebranding for lufthansa, with concept of dynamic logo and dynamic brand. The most visible change is the new aircraft livery. These awards can be purchased conveniently with earned benefitpoints.

The lufthansa group is an aviation group with operations worldwide. The main operations base, called lufthansa aviation center, is at lufthansa s primary hub at frankfurt airport, and its secondary hub is at munich airport where a secondary flight operations centre is maintained. Our core values are at the heart of our corporate culture. Lufthansa head office address, contact number of lufthansa. This week, lufthansa introduced a new logo, identity, and livery designed inhouse in collaboration with. The name of the company is derived from the german word luft meaning air. This week, lufthansa introduced a new logo, identity, and livery designed inhouse in collaboration with munichbased martin et karczinski. At lufthansa intouch we strive to be the best at being in touch with our colleagues, customers and clients. Since the first international corporate identity groups. Lufthansasregistered office and corporate headquarters is located in deutz, cologne, along with its main operations base lufthansa aviation center lac and its primary traffic hub is at frankfurt airport in the frankfurt am main with a second hub at the munich airport. The lufthansa project remounts me when i worked for passaredo new identity project with commgroup branding, pass is a regional brazilian airline, and the agreement of the redesign project was to make all the identity recognizable by the new color background, the yellow.

Therefore, in the logo designing process, threedimensional elements are fundamenta. Download corporateidentity manuals ebook pdf or read online books in pdf, epub, and mobi format. German airline lufthansa has officially revealed its new brand design. Lufthansa partnerplusbenefit corporate loyalty program. It draws its unique strengths from an ability to combine profound industry knowhow with technological expertise and many years of project experience. Lufthansa traces its history to 1926 when deutsche luft hansa a. These values reflect our corporate identity and guide how we interact with our colleagues and customers. Lufthansasregistered office and corporate headquarters is located in deutz, cologne, along with its main operations base lufthansa aviation center lac and its primary traffic hub is at frankfurt airport in the frankfurt am main with a second hub at. Lufthansa 2018 rebranding colour palate mood board airline. Free weekend rental 1 year avis preferred plus status up to 30% off standard rate. This week, lufthansa introduced a new logo, identity, and livery.

Lufthansa cargos understanding of corporate responsibility is based on the following five pillars. The book includes manuals created for institutions and corporations such as nasa, lufthansa and british steel. The acquisitions of lufthansa are managed as largely autonomous companies within the group. All audi icons are available as svg and icon font for digital applications, as eps for print applications and as png for digital applications and ms office.

The austrian director of the new york met talks about the famous museums function and future challenges. Everyone is on the same page, sitting on the most uptodate guidelines on both the client side and the agency side. The best way to book lufthansa business class depends on your current points and cash situation. I consent to deutsche lufthansa ag contacting me via electronic communication services email, smsmms, messenger services, telephone for this purpose also on an individual basis and i also consent to the use of my personal data, which has been collected by companies belonging to the lufthansa group, including my usage and consumer. The use of gray scales is also possible for functional reasons in digital applications or similar. About lufthansa history traces back to january 6, 1926 after two airlines joined forces and found deutche lufthansa ag, commonly known as lufthansa. Southwest travels to 93 destinations in 40 states, operating more than 3,600 flights a day, transporting more than 100 million. The corporate identity establishes personality characteristics with the help of corporate designthe visual appearance, corporate communication, and.

Pdf employer branding and dimensions of employer brands. Based in germany, lufthansa flies to 211 destinations in 74 countries with a fleet of close to 350 planes and is the largest european operator of the airbus a380. In february 2018, lufthansa announced that it is revising its logo and corporate identity. Where once the strict rules of a manual applied, the brand center is all about. Airbus a320s were also ordered, to update the fleet and brought a strong move to airbus from the boeing camp. Nov 21, 2016 order to gage whether or not it would be worth my time, and all praised a505. Oct 20, 2011 it is now more commonly known as lufthansa yellow. If you want the cheapest cost in miles, asiana club is a great option. In the icon library there is a wide range of icons available for all applications, each in two sizes.

Without many guidelines aicher set to work and one of his boldest moves. Lufthansa adopted a new corporate identity in 1988. It goes without saying that lufthansa was honorbound to choose the name frankfurt am main for daima, its first a380. Corporate responsibility, that is to say sustainable and responsible entrepreneurial practice, is an integral part of our corporate strategy. My wife and i work for a number of different groups so i was wondering if anyone knows about different. Mar 19, 2020 lufthansa ag number of employees 20042019 published by e. The company was founded in 1953, and started its operations after two years in 1955. Best ways to book lufthansa business class using points. Rated as one of top 10 safest airlines, awarded as one of the top 10 airlines of 2014, and is the largest airline in europe member of star alliance as of may 1997 and is one of. Partnerplusbenefit the lufthansa corporate bonus programme for mediumsized enterprises. The company employed the designer otl aicher and his gruppe e5 student group at the hochschule fur gestaltung ulm to develop a new visual identity for lufthansa. Lufthansa for corporate customers lufthansa finland.

In that time, and still now, the majority of the airline companies are red and blue. The font used in its logotype is very similar to a sans serif called helvetica black. The principles embedded in this code of conduct are not just the basis of fair competition, they also help us detect and avoid legal and reputational risks. We would like to show you a description here but the site wont allow us. Corporate governance is of vital importance for guaranteeing enhanced transparancy towards shareholders and helps developing continous trust with our management. It is worlds fourth largest airlines in the term of passengers. In front of more than 3,000 guests in frankfurt and munich, the company officially presented a boeing 7478 and an airbus a321 with the new design. Audi type digital the audi type is the exclusive corporate typeface of audi ag. Lufthansas financial strategy is aimed at securing a freedom of action for the group in regards to its operations, finances, and strategic performance. It was based in cologne with hubs at cologne bonn airport, stuttgart airport, hamburg airport, berlin tegel airport, munich airport and further bases at hannover airport and dortmund airport germanwings operated independently as lufthansas lowcost. As we have seen with the mini and ford, the way a brand interacts with its audiences online or offline is as integral to its personality, if not more so, as the logo. Travel cancellation insurance for noncorporate trips.

See more ideas about branding design, identity design and corporate design. Lufthansa has changed and is more modern and successful than. The lufthansa group is composed of the segments network airlines, eurowings and aviation services. Gp2 lufthansa ppt airlines aviation free 30day trial. Top download and sharing site about brand manual, corporate brand identity guidelines, graphic standards, visual identity guidelines, brand book, branding brochure, and logo usage. This book covers the history and development of the classic lufthansa brand, including both illustrations and interviews. On september 24, 1946, cathay pacific was founded in hong kong. Abhishek singh 1508 dipika bajaj neelesh srivastva 1540 lufthansa s. Abhishek singh 1508dipika bajajneelesh srivastva 1540rahul shukla 1550love preet 2. Above the level of a railway guide, no book is quite free from aesthetic. While lufthansa initiated the people interactive project, its lead agency for digital products was responsible for both the design and ux of lufthansas brand. By having a living document that can be updated as a clients brand evolves eliminates confusion and reduces time spent on pdf creation and documentation. See more ideas about airline logo, commercial aircraft and aviation. Responsible company management according to the rules of effective corporate governance is a key element of our ethos.

Cathay pacific corporate identity and brand identity manual. If you love your brand, set it free smashing magazine. The first stateapproved training program is opening up additional career opportunities. Established in 1971, southwest airlines is one of the most liked and wellregarded airlines in the u. In 1963 the visual identity of lufthansa was designed by otl aicher and gruppe e5, marking an important step in the rise of brand identity guidelines. Together with other agencies, people interactive is the intended audience of the guidelines and will use them to realize future websites, apps, portals and related projects. I consent to deutsche lufthansa ag contacting me via electronic communication services email, smsmms, messenger services, telephone for this purpose also on an individual. They are specialists for logo development and corporate design from denmark, luxembourg, brazil, greece and the netherlands.

The fleet was given the new livery that pretty much lasts until this day, while cabins, city offices and airport lounges were redesigned in the current bland style. The executive board of deutsche lufthansa ag has adopted this code of conduct as the foundation of a set of values for lufthansa group and reports to the supervisory board on a regular basis. A frontify style guide is not just a project component. Lufthansa identified various reasons to substantially update its style guide. The data in the report refers to the 2012 financial year. People who needed the guidelines like marketers, internal and external design and development teams didnt know where to find them. Established in 1955, lufthansa is one of the leading airlines in the world. The new lufthansa identity seems to ignore aichers legacy, said weisshaar, who is one half of design duo kramweisshaar. Corporate governance at lufthansa is reflected by responsible corporate leadership and control which target sustainable value creation in accordance with high international standards. Deutsche lufthansa ag commonly known as lufthansa, is the flag carrier and largest german airline which, when combined with its subsidiaries, is the second largest airline in europe in terms of passengers carried. Lufthansa ag number of employees 20042019 statista. These planes can be named either after cities or lufthansa hubs in germany and elsewhere in the world. This allows for the airlines to keep their identity and brand.

Its brandrelated guidelines were distributed across different platforms in various formats like cms, wikis, pdf, slideshows. Knowhow, expertise and innovative it solutions for the airline industrylufthansa systems is one of the worlds leading providers of it services in the airline industry. With 5,534 employees, the lufthansa group generated revenue of eur 35,844m in the financial year 2018. Germanwings gmbh was a german lowcost airline wholly owned by lufthansa which operated under the eurowings brand. Lufthansa s free corporate bonus programme offers companies an enormous range of attractive awards from free flights to upgrades and offers from many different cooperating partners. Aviation services comprises the segments logistics, mro, catering and. Lufthansa changed the rules again for the airbus a380. Otl aichers graphic identity for lufthansa is one of the 20th centurys most. Lufthansa reveals new logo and branding logo designer.

Lufthansa s registered office and corporate headquarters are in cologne. It means that we are committed to creating added value for our customers, employees and investors and to meeting our responsibilities toward the environment and society. The logo of lufthansa, designed by otto firle in 1918, features an encircled stylized crane, with the logotype with the words lufthansa on the right. With a deep commitment to our hong kong roots, we as one of asias largest airline companies, continue to invest in hong kongs aviation industry, establishing a name for hong kong as an international transportation hub. A new era has begun for flight attendants at lufthansa. New logo, identity, and livery for lufthansa done in. Abhishek singh 1508 dipika bajaj neelesh srivastva 1540 lufthansas. The beginning of the 1960s witnessed one of the most important developments in corporate communication. Lufthansa partnerplusbenefit corporate bonus programme.